Use Big Data to Give Local Shoppers What They Want - Boston Consulting Group
How can Big Data give Local Shoppers what they want?
At a time when customers can find almost anything they want online, brick-and-mortar stores must make it easier for shoppers to find the right products in the right place at the right time. Deeper, more powerful data analytics can improve store design, floor plans, merchandise mix and other elements of localisation.
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