Former Commercial Director
This interactive session will look into some of the world’s leading omni-channel supply chains including Apple, Amazon, Nespresso and Telsa to understand what omni-channel looks like and how to get there.
•What does the customer journey and process look behind omni-channel supply chains
•Achieving ATAWAD (Anytime, anywhere, any device): Where do you need to invest to provide customers with the choice?
•A balance of customer centricity vs. cost effectiveness: Having a long term view and strategy
•How to overcome the complexity and keep the customer journey flowing
•Identifying the pitfalls – where are omni-channel programmes likely to fail and how to overcome them?